Apply the reciprocity rule to Twitter. It’s so simple and can be incredibly effective if done right. All you have to do is follow people who fit into your target audience and many of them will follow you back. If your profile is optimized correctly and you Tweet regularly, you will start to drive some good traffic to your website. There are certain Twitter rules that you need to follow to avoid being seen as spammy, so make sure you look these up before doing it. You can spend 15 minutes doing this each day and see a return. It’s so effective that we are still doing this today alongside our paid advertising.
If you are lucky enough to have a local Facebook group with an active community, many offer a set day of the week to advertise your local business (e.g., Small Business Saturday), and throughout the week, residents tend to ask for recommendations on a daily basis. Word of mouth means a lot in a tight-knit community and garnering positive PR on a local Facebook page can be impactful. Our local pages consistently get recommendations for everything from accountants to lawn care, restaurants to painters, and even home-based businesses like a weighted blanket maker to someone who runs a home chef business. It’s free and, if your business provides excellent customer service and strong services, prior clients are more than happy to recommend you.
Working in a startup, I know how it is to have limited human and budget resources. That’s why my personal passion is in the free growth hacking tools. One of not so well-known but free and very useful browser extensions is StartAFire. What you do is grab a link to the article you are trying to promote, add it to the extension, and then, every time you share something relevant to your article, the extension will recommend your content right below. This is a free and easy way to get more eyeballs to your content and traffic to your website and potential customers. It also looks very organic on the page.
They can be on both social networks as well as Google AdWords, banners or other forms of advertising. Thus, you should keep in mind that users don’t use smartphones and computers in the same way so chose a responsive design, adapt the design and make sure that your page is adapted to be seen on a mobile phone. And above all, make sure that the loading time is not too long, calls to action stand out and that buttons are visible.
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When it comes to advertising your business at no cost, it’s always good to try to make connections wherever possible. Reach out to every site and professional you can to see if they’d like to collaborate, feature you on their site, or even do a content swap. Gathering back links will help your domain authority, but also simply get your name out there. Also, posting on social media regularly and engaging with your followers will show that you care, and will encourage others to do the same.
Snapchat's ad types feel pretty similar to the advertising options on Instagram. What really makes Snapchat unique is the augmented reality lenses. AR lenses are sponsored by a business to create interactive moments that users can use and share with their friends. It might be hard to believe, but in this example from Dominos that pizza isn't really there — that's the AR lens at work.
My favorite is to partner with others who already reach your target market. Bill Gates and the vast majority of super-successful internet marketers used this strategy to build their businesses. They grew by using someone else’s audience and customer base. In Gates’ case, it was IBM. Microsoft would have been nothing without signing the deal to provide operating systems for the original PC. Internet marketers (and marketers who sell at conferences typically do 50-50 revenue splits with other internet marketers who have large lists, which is why you see so many people promoting the same offers.
News ads are thought by many to be a thing of the past, but they still offer value, especially when targeting audiences who may not be online often. News ads can build brand awareness, although tracking the performance of newspaper advertisements is nearly impossible. Online ads, on the other hand, offer audience targeting options, performance measurement analytics, and a wealth of other advantages against classic news ads.
Another online listing that monitors your ratings and reviews as well as provide data concerning how customers engage with your profile is DexKnows. This site also helps to provide you with additional insight into potential online and offline advertising opportunities, as well as giving you a boost when it comes to getting your brand out there. DexKnows is a mobile app which allows for single-tap searches and is available for Apple and Android peripherals. Your customers can mark favorites, write reviews and find your location based on GPS coordinates no matter where you are located.
Speak at local events. There are all sorts of organizations around your town hosting various events—luncheons, dinners, awards—the list goes on and on. The goal of these events is community involvement, so they’re always looking for people to contribute. Raise your hand. Offer to give a presentation, or to emcee, or talk about your experiences. The organization will promote you, your business, and the event for you.
What really makes Reddit ads unique are the comments and voting – users can upvote or downvote your ad, giving advertisers an easy read on if users like or dislike an ad. Each ad, like all other posts on Reddit, has a comment section. This can be useful for advertisers because it allows users to provide direct feedback that goes straight to the advertiser.
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Aside from its modern website design, Sale Spider is notable for its collaboration with big names like Walmart, Macy’s, and Amazon.com. You can post an ad for free in their classified ad section and have it indexed in their well-defined categories. Aside from the free ad posting service, Sale Spider gives you an opportunity to network with other business owners through their forums.