Most people think of the Better Business Bureau (BBB) as a place where you register complaints concerning poor service, scams or dishonest business practices, but there is a positive side to this organization. The BBB helps to promote accredited business as well and even offers a directory that is searchable by business type and location for its registered and accredited businesses.
When it comes to advertising your business at no cost, it’s always good to try to make connections wherever possible. Reach out to every site and professional you can to see if they’d like to collaborate, feature you on their site, or even do a content swap. Gathering back links will help your domain authority, but also simply get your name out there. Also, posting on social media regularly and engaging with your followers will show that you care, and will encourage others to do the same.
Aside from spreading awareness with free images of your product or service, most social platforms, including Facebook, offer live video and story features which can allow you to create video promotion related to your products. For example, you might use Instagram Stories or Facebook Live as an outlet to publish tutorials of how to use your products.