Sign up and become an active member on Facebook groups relevant to your industry. Not only are these groups great for networking, but they’re also a goldmine for scoring new business. The secret is to not spam these groups with products or services you sell. Instead, provide value to the group by sharing success stories, helpful tips, and insightful knowledge.
No matter how you decide to advertise, all your advertisements should lead potential customers back to your professional website. Don’t have one yet? If you sign up with Bluehost, a website builder and hosting platform, you’ll automatically get $100 in advertising credit for both Google and Bing. You’ll also get easy-to-use site building tools, a web host and 24/7 support, all for $2.95/month. Click here to start.
Technically, this might not be considered “advertising,” but one of the best things that a business can do to promote their business for free is optimizing for local SEO. This includes doing simple things like claiming your business listing on places like Google+, Facebook, and YP.com. But that’s just the first step. Once you’ve claimed the business, ensure the name, address, and phone number is consistent across all of these listings, that you’ve uploaded photos, and added your hours of operation—then start collecting online reviews.
Before a new client walks through your door, they are likely to look up reviews on Yelp to see what customers are saying. Sign up with Yelp advertising today and get $300 in free advertising credit to help your business stand out from the competition. When people search for similar businesses and direct competitors in your area, your business could be advertised at the top of the results page, giving your business more visibility. Claim your profile and credit.
Locanto is a modern, online classified ads platform that lets you post for free. It offers a range of features that includes free ads that stay active for 60 days. You can then enhance your ads by adding images, videos, and even HTML codes that link back to your website. It even has mini-analytics and social media buttons to improve and manage traffic to your ads.
Being an expert / thought leader on Quora can draw attention to you and your business as well. Quora is a forum style platform with continuously generated user questions that are begging to be answered by experts just like you. Tap into this very broad and versatile audience to build your name and brand recognition. Becoming a thought leader in your field is a sure fire way of attracting new clients and customers.
Finally, load that new video onto YouTube with the title “BUSINESS NAME REVIEWS” and use YouTube tags that also include a combination of your name, your business name, and the word “review(s).” Include a description that instructs people how to contact you. Give it about 24 hours, now when someone Googles your business or your name, plus the word “review,” your new video will show up directing them to watch your best reviews.
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Participate in massive online communities that relate to your business, like Reddit. Find ways to help people for free. While you are helping them, you can establish yourself as a subject matter expert. You also learn the common questions people ask. You can then create blog content that answers those questions. Then next time the same question gets asked, you can answer with a shorter answer and a link to your blog. This drives interested customers to your site organically and shows the search engines that other sites link to you with links that people follow. This is high-value traffic, especially as you get better at writing content targeted at your core customer.
Being an expert / thought leader on Quora can draw attention to you and your business as well. Quora is a forum style platform with continuously generated user questions that are begging to be answered by experts just like you. Tap into this very broad and versatile audience to build your name and brand recognition. Becoming a thought leader in your field is a sure fire way of attracting new clients and customers.
Adpost is another well-known classified ads site that has its presence all across the world including USA. The site allows you to post ads for different categories like, vehicles, homes & offices, employments, personals, for business opportunities and consumer sections that further covers other sub categories like, business products and services, furniture, arts & craft, clothing, health & beauty and many more. Adpost covers more than 1000 cities and over 500 regions across the world and offers its services for free.
With Ebayclassifieds you can buy and sell more than just personal items locally in the United States. You can also place free ad postings on this site if you are a local goods and services seller. The site also lists jobs, lets you adopt pets if you are looking to offer them a new home, buy and sell properties, electronics items, offer services and more. The best part is that you do not even need to register to access the site. An eBay initiative that was found in 2005, now attracts over 100 million visitors each month.
I hate craigslist! No rhyme or reason for flagging my ads. Really sad that some loser can screw up your account, and ruin your livelihood. Craigslist could care less! Even when you post compliant ads and begin being hassled by some random idiot flagging your ads down, craigslist assumes that you must be doing something wrong, so they ghost your ads. What a crock that is! I can't wait to see craigslist go down!
For example, say that your small business sells marketing services to ecommerce websites. All you have to do is identify products or services that you use and that your ideal ecommerce clients use as well. Then, search online for ways to leave public testimonials for that product. If the company is small, then try emailing management directly with your testimonial (they may include it on their website). You can also leave a public review on several public platforms. When writing your review, be sure to include information that may be helpful to your ideal client as well as your business name and contact information.
Guest blogging on a blog that is closely related to what you offer in goods and/or services in your business can be an excellent way to reach potential buyers who are already interested in what you have to offer. You might have to work out some sort of an exchange between yourself and the blog owner, but a mutually beneficial deal is almost always a good deal to make.
For example, suppose you want to make a reservation for a hotel in the Fiji Islands next month and you search on Google: “the best hotels in the Fiji Islands”. As you can see in the following image, in the upper search results there are advertisements and for the lower ones they are organic results positioned through SEO techniques. The latter results show you that your business is visible by placing it in the first rankings:
Businesses looking for inexpensive (or free) advertising could likely benefit from a free B2B focused CRM as well. When managing your business contacts and advertising partners, you want communication to remain organized, but separate from your contact with your customers. Try using Really Simple Systems, an easy-to-use B2B CRM, to do things like email directly from its dashboard, capture emails to and from business contacts in real-time, and easily email market from its platform. It has no service costs, free webinars and tutorials, and can easily scale with you. Really Simple Solutions is also free for up to two users. Get started today.
Technically, this might not be considered “advertising,” but one of the best things that a business can do to promote their business for free is optimizing for local SEO. This includes doing simple things like claiming your business listing on places like Google+, Facebook, and YP.com. But that’s just the first step. Once you’ve claimed the business, ensure the name, address, and phone number is consistent across all of these listings, that you’ve uploaded photos, and added your hours of operation—then start collecting online reviews.
Connecting with fellow professionals at industry networking events is a great opportunity to meet potential consumers in a place where they are eager to discuss your business. The niche topics of networking events ensure you’re meeting high-qualified leads. For example, a “Best Technology Startups of 2020” event will primarily be filled with participants who are interested in technology and startups.
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