Register at the top citation sources in your country! Assuming you have a Google My Business listing (another great free advertising option), then registering your business for free at Bing Places, Apple Maps, Infogroup, Acxiom, Factual, Facebook, and more will not only expose you to more potential customers, but also greatly improve the chances of your Google My Business listing appearing in the Google Local Pack Results (the Google results with the map) when local customers run local searches. So it’s a double win.
Technically, this might not be considered “advertising,” but one of the best things that a business can do to promote their business for free is optimizing for local SEO. This includes doing simple things like claiming your business listing on places like Google+, Facebook, and YP.com. But that’s just the first step. Once you’ve claimed the business, ensure the name, address, and phone number is consistent across all of these listings, that you’ve uploaded photos, and added your hours of operation—then start collecting online reviews.
Kelly Main is a staff writer at Fit Small Business specializing in marketing. Before joining the team, she worked as an analyst at firms like Lincoln Financial Group. She has also founded a number of successful startups, including OpenOnion under the Google Tech Entrepreneurs Program, which was later acquired under the name Whisper. She holds an MS in International Marketing from Edinburgh Napier University.
The whole purpose of placing ads on the classified sites is to draw traffic to your business as these sites are visited by a large number of people on a daily basis. Advertising on these sites increases the visibility to your website or blogs as well, hence this method is being used by several webmasters to boost SEO (search engine optimization). You can place backlinks on high PR sites to improve your website’s rank in the search engine results pages.
One of the good things about Oodle is its compatibility with social media websites. You can link your Oodle account to your Facebook page to instantly update your status whenever you have new ads for items or services. The website’s look is simple and very clean, and it doesn’t look cluttered. This makes Oodle very easy to navigate and easy to use.