They consist in strategically placing advertisements with different formats, sizes and designs within a web page. Users who click on the advertisement will be taken to the site you choose. The problem, though, is that nowadays we are so saturated with advertisements that we barely pay any attention to them, therefore, if you want to advertise online you must first consider the other options such as Google AdWords or advertising on social networks.
Ad networks like Google Display Network and Facebook's Audience Network are the leaders in the banner ad renaissance. They can display your ads to the right target audience at the right place and time. And if you want more control of your advertising, they'll let you decide where to place your ads. Below, we'll cover each ad networks' features and targeting capabilities:
Ocala4sale is a US based free classified platform that allows you to look for and post ads relevant to your needs. From real estate, transportation, employment and local events to animal related services, miscellaneous ads (garage sales, health & medical, lost & found, etc.) there are hundreds of sub-categories to explore. In addition to the classified ads service, the site also provides services like, building a website and advertising your business.
They say that a picture is worth a thousand words, so this might be a great way to get those words out there to your potential customers. Pinterest is something like an online corkboard. Its main purpose is to collect visual pieces of multimedia; usually photos and images. You can create various boards to pin your photos on and promote your business and area of expertise in a very broad and heavily used social media platform.
Apply the reciprocity rule to Twitter. It’s so simple and can be incredibly effective if done right. All you have to do is follow people who fit into your target audience and many of them will follow you back. If your profile is optimized correctly and you Tweet regularly, you will start to drive some good traffic to your website. There are certain Twitter rules that you need to follow to avoid being seen as spammy, so make sure you look these up before doing it. You can spend 15 minutes doing this each day and see a return. It’s so effective that we are still doing this today alongside our paid advertising.
The first thing I always tell my clients is to add value to their customers from the initial interaction. Whether you’re making them laugh, cry, or giving them life changing info; add value. My personal favorite is to create what I call value based content aka YouTube videos/blog posts with free tips or knowledge. Potential clients are searching for answers and I want to be the one to give it to them! This puts my brand in front of potential clients at the time they are looking to make a purchase. It’s easy, you can do it on your phone, and has a huge impact.
Register at the top citation sources in your country! Assuming you have a Google My Business listing (another great free advertising option), then registering your business for free at Bing Places, Apple Maps, Infogroup, Acxiom, Factual, Facebook, and more will not only expose you to more potential customers, but also greatly improve the chances of your Google My Business listing appearing in the Google Local Pack Results (the Google results with the map) when local customers run local searches. So it’s a double win.
TV ads are a form of outbound marketing, also known as interruption marketing, which relies on interrupting viewers in an effort to get their attention. In order to avoid being received as obnoxious by viewers, many television ads now make an effort to appeal to a viewer’s emotions through humor, a sense of goodwill, nostalgia, or even sometimes anger or sadness. For many TV ads, the main objective is to be emotionally powerful and memorable.
While free advertising is ideal for any business on a tight budget, an alternative advertising method you can try is advertising on Bing.com with Microsoft Advertising. When you sign up and spend your first $25, you get $100 in free ad credits. Since businesses usually go with Google for search engine advertising, there’s far less competition for clicks. You can advertise a search term on Bing for about ⅔ the price and capture not only their traffic, but also other sites powered by Bing like Yahoo, NBC, and AOL. Click here to get started.
Look for free listings in local news and magazines. When I started my business, I wanted to build local awareness for my social media workshops. I found a number of local event directories that allowed me to post for free, including news sites, LinkedIn groups, chambers of commerce, and small local newspapers. These free postings accounted for 50 percent of my (paid) attendees.
Oodle is another most popular classified ad posting services in the world that works on the unique concept of accumulating listings from other popular similar sites like, eBay, Myspace, ForRent.com in addition to the listings from different local websites and newspapers. While you can browse through the different sections like, buying or selling automobiles, renting an apartment or office space, jobs, pets, personal and more, you can also check out the recommendations from friends and acquaintances who are involved in buying or selling things under the Marketplace option.
Adpost is another free advertising site very much like Craigslist, only with a more global reach. This is perfect if you want your ads to reach a wider audience for your listings or build an international network. While the platform can do with a little upgrading, the simplicity makes it easier even for readers with the most basic knowledge of the internet.