Still hanging in there toward the top of the business listing ranks is Yahoo Local. Running third behind Google and Bing, you can still get a free basic listing and are allowed some very affordable premium listing options when you are ready to expand your reach or have the budget to handle it. Though not a search engine giant like it used to be, Yahoo Local is still a sold listing directory.
Like we mentioned with Quora and LinkedIn groups earlier, showing your expertise in various forums can help you develop a following of potential customers. To accomplish this you will need to select the right forums, the right kinds of questions, avoid spamming and becoming involved in any kind of arguments and create an appealing profile that will draw potential customers to your website.
Most people think of the Better Business Bureau (BBB) as a place where you register complaints concerning poor service, scams or dishonest business practices, but there is a positive side to this organization. The BBB helps to promote accredited business as well and even offers a directory that is searchable by business type and location for its registered and accredited businesses.
I’ve spent very little on advertising in the history of my business. Instead, I create helpful, genuine YouTube videos to attract viewers and convert them to customers. As you may know, YouTube is owned by Google and, as a result, Google likes to promote videos in search results. As such, if you create a video that is relevant to your audience, you can get in front of potential customers who are searching for related services or products.
It consists of a type of collaborative advertising and in order to take advantage of its potential you must search for the leaders in your sector to pay them in exchange for them writing an article where they speak highly of your products or services -and when we say “pay” we’re not only talking about money but you can also offer them your products and services or other things that you both can benefit from-.
There are a few advertising platforms out there for search, including Google, Bing, and Yahoo. But Google is by far the most used search engine out there. With 3.5 billion search queries a day, over 70% of the total searches made daily around the world are done on Google. Google brings in six times more searches every day than Bing and Yahoo, combined.
This causes more and more companies to opt to adapt their advertisements to the fastest growing medium. And contrary to what happened long ago when the majority of mobile advertisements were just simple adaptations of computer advertisements, now advertisements are more intended to be viewed from a smartphone without being bothersome; whether they be text, video or images.
Most popular e-marketing platforms, such as MailChimp or Constant Contact, allow you to split-test your campaigns. This means that half of your mailing list receives one version of the campaign and the other half receives an edited version, allowing you to monitor which campaign performs best. Use split-testing to test out different copy, headlines, images, and structures until you can really drill down into what motivates your audience. Record your results and expand upon successful tests and campaigns.
Another online listing that monitors your ratings and reviews as well as provide data concerning how customers engage with your profile is DexKnows. This site also helps to provide you with additional insight into potential online and offline advertising opportunities, as well as giving you a boost when it comes to getting your brand out there. DexKnows is a mobile app which allows for single-tap searches and is available for Apple and Android peripherals. Your customers can mark favorites, write reviews and find your location based on GPS coordinates no matter where you are located.
Video ads are growing in popularity as better internet speed performance and online advancements make it fast and easy to watch videos on the web. The most successful video ads avoid blatant advertising, opting instead for educational, how-to video content that naturally appeals to users, with some (if any) product suggestions discreetly integrated. Humorous video ads also perform well, with some funny video ad network campaigns finding enormous success, especially when an interactive element is added.
PennySaver is a great advertising option when you want a more localized target market. Their search bar allows for a number of filters, including location-based listings. What’s great about PennySaver is that once you register on their site, your ads also get posted on their affiliate and subsidiary sites based on the category of your ad. You can also get email reminders regarding your live ads and can cancel them anytime.