Referrals and reviews are often the lifeblood of businesses, and particularly for new small businesses. New businesses can leverage both your reviews and the second largest search engine in the world, YouTube, for free. First take screenshots of your best reviews online (you can also use shots of texts and emails with sensitive information omitted). Next, use a free software online to turn those photos into a video. Search for something like “free easy video editing for social media.”
PennySaver is a great advertising option when you want a more localized target market. Their search bar allows for a number of filters, including location-based listings. What’s great about PennySaver is that once you register on their site, your ads also get posted on their affiliate and subsidiary sites based on the category of your ad. You can also get email reminders regarding your live ads and can cancel them anytime.
No matter your business' size or industry, you can use lead ads to find potential customers who are likely interested in your products or services. With lead ads, you provide a helpful piece of content that encourages viewers to sign up for a newsletter, receive a price estimate, or request additional business information. In return, when the viewer fills out the form, the business receives a new lead.
Freeadlist is a US based classified ads site that helps you to find and list local classified ads for free. You can advertise your products, generate more traffic for your website or blog, buy or sell products or property and more with this classified platform. You can post ads under various lists such as, for sale, real estate, jobs, services, personals and Miscellaneous based on your business and your requirement. While you can search and post ads for free all across America, Freeadlist is also available worldwide.
Locanto is a modern, online classified ads platform that lets you post for free. It offers a range of features that includes free ads that stay active for 60 days. You can then enhance your ads by adding images, videos, and even HTML codes that link back to your website. It even has mini-analytics and social media buttons to improve and manage traffic to your ads.
I always ask about them and, in kind, they ask about me and I hand them a business card. I try to keep in touch with people from my past as a way of having an on-going word of mouth system that costs me nothing but a few moments of my time. I also had a few T-shirts printed up with QR codes, website information, my logo, etc., that I wear on days when I know that I am going to do many errands. I am the billboard a couple of times a week.
Achieving those social signals is about creating great content. In theory, that great content should receive a high number of social media shares (and other social signals) and will get an additional boost in perceived authority. If people share a particular article frequently, Google assumes relevance and quality content, making the argument that searchers have the power to influence Google.
Like we mentioned with Quora and LinkedIn groups earlier, showing your expertise in various forums can help you develop a following of potential customers. To accomplish this you will need to select the right forums, the right kinds of questions, avoid spamming and becoming involved in any kind of arguments and create an appealing profile that will draw potential customers to your website.
What with all of the various ways we can advertise our companies for a pretty penny, we often forget about a huge—and free—tool we have at our disposal: email marketing. In fact, a growing number of companies are actually founded on the idea of captivating an audience with a simple newsletter each morning (hello, TheSkimm). For the more traditional business, though, you can easily rewire your email marketing to meet whatever goals are pertinent to you. Want to generate more traffic? Start sending out curated emails on a regular basis and make sure your brand voice is on point and relatable. Trying to drive more sales? Make email segmentation your friend and start learning about email journeys.
Bookoo markets its brand as a family-friendly alternative to Craigslist. This means being able to sell your items individually on the platform or announce a yard sale in your area. You can register for free, and you’ll be asked to create a profile that other users can view. It also offers live chat support, which is rare for free advertising websites.
Ad networks like Google Display Network and Facebook's Audience Network are the leaders in the banner ad renaissance. They can display your ads to the right target audience at the right place and time. And if you want more control of your advertising, they'll let you decide where to place your ads. Below, we'll cover each ad networks' features and targeting capabilities:
When it comes to free advertising, understanding how social and SEO go hand in hand is paramount for any brand. From Google’s perspective, social signals in the form of Likes, Followers, Friends, Tweets and Retweets, Shares, and Comments are big for marketers. While there’s been some debate in the SEO community about the degree to which “social signals” can affect search rankings, according to Searchmetrics, seven of the top 11 factors that affect your positioning on a search relate directly or indirectly to social media signals.
Kelly Main is a staff writer at Fit Small Business specializing in marketing. Before joining the team, she worked as an analyst at firms like Lincoln Financial Group. She has also founded a number of successful startups, including OpenOnion under the Google Tech Entrepreneurs Program, which was later acquired under the name Whisper. She holds an MS in International Marketing from Edinburgh Napier University.
I’m the Director of Operations for a vacation rental company and the best “free” advertising we have stems from contractual deals with our homeowners. They agree to give us 10 complimentary nights at their home every year in exchange for 10 cleans we perform free of charge. This deal is on a use-or-lose basis yearly. We use these nights for advertising trade (sometimes over 70 percent trade), refunds (in cash terms we’ve only refunded 0.02 percent gross revenue this year, and 80 percent refunded with complimentary nights), employee discounts (50 percent off in fall), and flash promotions (up to 50 percent off). Because we started this program early, we now have a majority of clients bought-in and it’s one foundational edge we have over our competitors.
Google Display Ads are a form of contextual banner ads used in the Google Display Network, Google’s collection of network sites that agree to host display ads. The Google Display Network also includes Google properties such as YouTube, Gmail, Blogger, etc. Google Display ads can be text, images, and even video based. To serve online ads on the Google Display Network, you need to start by using Google AdWords.
Connecting with fellow professionals at industry networking events is a great opportunity to meet potential consumers in a place where they are eager to discuss your business. The niche topics of networking events ensure you’re meeting high-qualified leads. For example, a “Best Technology Startups of 2020” event will primarily be filled with participants who are interested in technology and startups.