Like we mentioned with Quora and LinkedIn groups earlier, showing your expertise in various forums can help you develop a following of potential customers. To accomplish this you will need to select the right forums, the right kinds of questions, avoid spamming and becoming involved in any kind of arguments and create an appealing profile that will draw potential customers to your website.
The first thing I always tell my clients is to add value to their customers from the initial interaction. Whether you’re making them laugh, cry, or giving them life changing info; add value. My personal favorite is to create what I call value based content aka YouTube videos/blog posts with free tips or knowledge. Potential clients are searching for answers and I want to be the one to give it to them! This puts my brand in front of potential clients at the time they are looking to make a purchase. It’s easy, you can do it on your phone, and has a huge impact.
Ocala4sale is a US based free classified platform that allows you to look for and post ads relevant to your needs. From real estate, transportation, employment and local events to animal related services, miscellaneous ads (garage sales, health & medical, lost & found, etc.) there are hundreds of sub-categories to explore. In addition to the classified ads service, the site also provides services like, building a website and advertising your business.
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Speak at local events. There are all sorts of organizations around your town hosting various events—luncheons, dinners, awards—the list goes on and on. The goal of these events is community involvement, so they’re always looking for people to contribute. Raise your hand. Offer to give a presentation, or to emcee, or talk about your experiences. The organization will promote you, your business, and the event for you.
For example, suppose you want to make a reservation for a hotel in the Fiji Islands next month and you search on Google: “the best hotels in the Fiji Islands”. As you can see in the following image, in the upper search results there are advertisements and for the lower ones they are organic results positioned through SEO techniques. The latter results show you that your business is visible by placing it in the first rankings:
Nine out of 10 consumers trust online reviews just as much as they do personal recommendations. Every successful customer transaction represents a new opportunity for you to ask happy customers to leave a review for your business online—on Facebook, Google+, Yelp, Amazon, or your own website. Ask for a review at the point of sale or send customers a link in a thank you or another type of follow up email. Every star helps!
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Connecting with fellow professionals at industry networking events is a great opportunity to meet potential consumers in a place where they are eager to discuss your business. The niche topics of networking events ensure you’re meeting high-qualified leads. For example, a “Best Technology Startups of 2020” event will primarily be filled with participants who are interested in technology and startups.