Businesses looking for inexpensive (or free) advertising could likely benefit from a free B2B focused CRM as well. When managing your business contacts and advertising partners, you want communication to remain organized, but separate from your contact with your customers. Try using Really Simple Systems, an easy-to-use B2B CRM, to do things like email directly from its dashboard, capture emails to and from business contacts in real-time, and easily email market from its platform. It has no service costs, free webinars and tutorials, and can easily scale with you. Really Simple Solutions is also free for up to two users. Get started today.
You can get free visibility for your business and do a good deed at the same time by volunteering. For example, I have found a great way to advertise my pet business is to volunteer with local rescue groups. I’ve done book signings (I have written three cookbooks) where I donate a portion of all books sold. I also help at events working a booth or talking with people who come up. I can talk about dog nutrition and easy ways to help your dog be healthier.
I’m the Director of Operations for a vacation rental company and the best “free” advertising we have stems from contractual deals with our homeowners. They agree to give us 10 complimentary nights at their home every year in exchange for 10 cleans we perform free of charge. This deal is on a use-or-lose basis yearly. We use these nights for advertising trade (sometimes over 70 percent trade), refunds (in cash terms we’ve only refunded 0.02 percent gross revenue this year, and 80 percent refunded with complimentary nights), employee discounts (50 percent off in fall), and flash promotions (up to 50 percent off). Because we started this program early, we now have a majority of clients bought-in and it’s one foundational edge we have over our competitors.
Reddit is a social news aggregation site that is a little different than typical social media sites. Essentially, links, posts or images are submitted by users and then rated by other users on the site. Content that gain the most up-votes moves toward the top of the Reddit list in the various categories giving them a greater level of exposure. This has become number 3 on the world’s most visited websites with more than 500 million monthly visitors.
The main challenge for a company in our stage is being noticed and bringing clients from zero. A good strategy to start is sending cold emails. Since not everyone likes receiving those, you have to run good tests so you can tailor effective ones that reach your public. At the same time, you have to put in effort to create a qualified list of emails.
Look for free listings in local news and magazines. When I started my business, I wanted to build local awareness for my social media workshops. I found a number of local event directories that allowed me to post for free, including news sites, LinkedIn groups, chambers of commerce, and small local newspapers. These free postings accounted for 50 percent of my (paid) attendees.
Since guest posting on a popular blog allows you access to an established audience and high domain authority, this practice can sometimes be more beneficial than posting to your own blog. Plus, you can link back to your own website from your article, giving you an inbound link that boosts your domain authority and can increase your own website's ranking in search engines.