Whether it's to chat with friends, stay connected to people across the globe, or for business and networking purposes, consumers are on social media for a multitude of reasons — and marketers know it. Because of the sheer number of active users on these platforms, advertising spend invested in social media channels is at an all-time high. Social media advertising across the world is projected to exceed $8.5 billion this year.
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Facebook Marketplace allows buyers and sellers to interact in the marketplace through their Facebook profile. Unlike being anonymous users in Craigslist, Facebook users need to add a name with face to do a listing. The Marketplace also enable you to set some filter options and search for your local Marketplace up to 100 miles from your current location.
In the example above, search ads were the most helpful resource. But what if you're looking for a location-based business, like a coffee shop? In Google maps, you might see Promoted Pins like these, shown in purple on the map and in the search results on the left. Promoted Pins are a great way for businesses to attract customers to their business based on location.
This extremely popular short-form social media has tons of appeal as well as a huge number of users to access. Twitter has exploded in the past few years and it is becoming impossible to ignore this platform when it comes to marketing your business. Statistics show that there are almost 350 million active monthly users on Twitter to target with your brand name.
Speak at local events. There are all sorts of organizations around your town hosting various events—luncheons, dinners, awards—the list goes on and on. The goal of these events is community involvement, so they’re always looking for people to contribute. Raise your hand. Offer to give a presentation, or to emcee, or talk about your experiences. The organization will promote you, your business, and the event for you.
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Salespider.com is one of the largest free social network for business owners and includes free sales leads and prospect lists, free classified ads, free business directory, and free business forums. Users can choose from the wide variety of categories to compare and get the best deal. They can also join the business community or post an ad for free.
Adoos is a classified ads site designed for the mobile phone platforms like, android and the app store. The listings are free so, now you do not even need to open your laptop, but just use your smartphone to buy or sell in your locality. It also allows you to improve the ads quality by adding images that happens through a really quick and smooth process. You can also chat with the sellers or the buyers in real time and helps look for all that you need in your vicinity. Simply enter your phone number in the box and the app link is sent to your mobile phone for download.
Hop over to Medium and publish a post that can be seen by readers. The first time I published a post to Medium, it got over 17,000 views—99 percent of which came from their community, not mine. Of course, inside of the post I had several links back to my stuff, which got me some solid referral traffic. You should identify any blogs or websites that are influential in your industry and send them some original content to publish. When you do guest post, make sure that you have a strong author byline attached with links back to your best stuff. It’s a natural flow for someone who reads an awesome post by a new author to see who wrote it and dig deeper, maybe by checking them out on Twitter or visiting their site.
Sell.com as it says helps you sell different stuff that range from pets, computers and cars, to home and electronics. This classified ads site is for merchant advertising and e-commerce solutions. While you can post ads for something that you want to sell, the site also allows you to import products from other listing sites for free for the first 30 days. You can also view new listings, featured sellers and choose from different categories or keywords.
Before a new client walks through your door, they are likely to look up reviews on Yelp to see what customers are saying. Sign up with Yelp advertising today and get $300 in free advertising credit to help your business stand out from the competition. When people search for similar businesses and direct competitors in your area, your business could be advertised at the top of the results page, giving your business more visibility. Claim your profile and credit.
OfferUp is a marketplace service that enables users to buy and sell everything from furniture and electronics to cars and boats through its free mobile app. One of its handy features is the haggle option, allowing you to negotiate a lower price with a seller. You can also use its “watch” feature to keep an eye on specific items. Users also allowed to rate one another via a simple five-star system, enabling individuals to buy and sell more confidently.
Google wants to verify that your address is a real one, and the way they do this is to send an old-fashioned postcard to the listed address with a pin code on it. You simply enter the pin code and your bona fide Google My Business account will turn up Google Search results. Once this is done, you need to get your favorite customers to give you a review. The first target is to get five reviews so the gold stars appear on your listing, but the more you can get, the better.
OLX is originally a New York based classified ads site that offers the option to create classified ads by users for free and also discussion forums that are segregated by different categories like, jobs, properties, personals, cars, pets and many more. what we love about OLX is that it also allows you to deck up your ads with images and videos that help attract more visitors quickly, lets you manage your ads, showcase them on your social networking accounts, etc. Found in 2006 OLX is also immensely popular in India.
A lesser known social media bookmarking site that is making gains is StumbleUpon. Essentially this site allows users to “like” certain websites, add them to their profile and pass them along to their friends and acquaintances. For a lesser known social media site, StumbleUpon still has a pretty healthy 30 million regular users ready to StumbleUpon your business and promote it to others.
PennySaver is a great advertising option when you want a more localized target market. Their search bar allows for a number of filters, including location-based listings. What’s great about PennySaver is that once you register on their site, your ads also get posted on their affiliate and subsidiary sites based on the category of your ad. You can also get email reminders regarding your live ads and can cancel them anytime.