What with all of the various ways we can advertise our companies for a pretty penny, we often forget about a huge—and free—tool we have at our disposal: email marketing. In fact, a growing number of companies are actually founded on the idea of captivating an audience with a simple newsletter each morning (hello, TheSkimm). For the more traditional business, though, you can easily rewire your email marketing to meet whatever goals are pertinent to you. Want to generate more traffic? Start sending out curated emails on a regular basis and make sure your brand voice is on point and relatable. Trying to drive more sales? Make email segmentation your friend and start learning about email journeys.
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You’re in business, but that means very little if you have no customers. Some forms of business automatically attract customers like word of mouth, they are few and far between and this is probably not true for your business. Word of mouth comes from actually having customers, to then go and talk to others about their experience with your business.
Aside from spreading awareness with free images of your product or service, most social platforms, including Facebook, offer live video and story features which can allow you to create video promotion related to your products. For example, you might use Instagram Stories or Facebook Live as an outlet to publish tutorials of how to use your products.
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