Most popular e-marketing platforms, such as MailChimp or Constant Contact, allow you to split-test your campaigns. This means that half of your mailing list receives one version of the campaign and the other half receives an edited version, allowing you to monitor which campaign performs best. Use split-testing to test out different copy, headlines, images, and structures until you can really drill down into what motivates your audience. Record your results and expand upon successful tests and campaigns.
Sign up and become an active member on Facebook groups relevant to your industry. Not only are these groups great for networking, but they’re also a goldmine for scoring new business. The secret is to not spam these groups with products or services you sell. Instead, provide value to the group by sharing success stories, helpful tips, and insightful knowledge.

Promoted Tweets lets advertisers’ tweets reach more people’s home feeds, and offer a healthy batch of targeting options. Twitter ads also include Promoted Accounts, letting advertisers show up more often in Twitter’s Who to Follow recommendation feature. Promoted Trends gets your custom hashtag in the Trends bar, earning additional attention and notice from the Twitterverse. If you're looking to advertise on Twitter, check out these Twitter ad examples.
If you’re looking to grow your physical or online business and increase your presence or perhaps to just make some money online, you will need to make use of some sort of advertising to accomplish your objective. Even if you don’t have a large advertising budget, or any cash available for advertising, you can still make your presence felt on the web making use of free advertising and listings.

Digital advertising is less common on Twitter because organic reach is still a significant driver of a brand's performance on Twitter. This is very unique to Twitter – but even so, ads can still deliver strong results depending on what your goals are. Twitter has over 330 million monthly users globally. The majority of users are between 35–65 years old.
Aside from spreading awareness with free images of your product or service, most social platforms, including Facebook, offer live video and story features which can allow you to create video promotion related to your products. For example, you might use Instagram Stories or Facebook Live as an outlet to publish tutorials of how to use your products.
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