Like we mentioned with Quora and LinkedIn groups earlier, showing your expertise in various forums can help you develop a following of potential customers. To accomplish this you will need to select the right forums, the right kinds of questions, avoid spamming and becoming involved in any kind of arguments and create an appealing profile that will draw potential customers to your website.

Businesses looking for inexpensive (or free) advertising could likely benefit from a free B2B focused CRM as well. When managing your business contacts and advertising partners, you want communication to remain organized, but separate from your contact with your customers. Try using Really Simple Systems, an easy-to-use B2B CRM, to do things like email directly from its dashboard, capture emails to and from business contacts in real-time, and easily email market from its platform. It has no service costs, free webinars and tutorials, and can easily scale with you. Really Simple Solutions is also free for up to two users. Get started today.
Especially if your business relies on local customers or foot traffic, you want to make sure your business is listed in as many online directories as possible. More listings ensure your business comes up in more local searches, which translates directly into more customers finding your business. Want to make sure your listings are accurate and are being seen in local searches? Click here to scan your listings for free and find out how well your business is listed across the web.

Geebo prides itself as a safe community of classifieds where users can post anything from selling merchandise to looking for roommates to renting a house for free. You can also connect with them using your social media account. While not as popular as its counterparts, Geebo has been around for some time and has built itself quite a strong following.
Being an expert / thought leader on Quora can draw attention to you and your business as well. Quora is a forum style platform with continuously generated user questions that are begging to be answered by experts just like you. Tap into this very broad and versatile audience to build your name and brand recognition. Becoming a thought leader in your field is a sure fire way of attracting new clients and customers.

Like other fairly new classified ad sites, OfferUp was created with a matching mobile app to cater to its mobile users. They offer a five-star rating system to encourage sellers to build their credibility and a watch feature to let sellers monitor their items being sold on the platform. The most unique feature is OfferUp’s haggle option, where buyers and sellers can directly communicate to negotiate prices with each other.
But how does Google know how to deliver the right ad to the right person? That's where keywords come into play. A keyword is one word or phrase that someone uses to describe what they need in search. Basically, advertising on search platforms takes the targeting capabilities available on social media platforms, like demographics and location, and layers it with the addition of keywords.
Targeted emails are not only free, but statistically they provide the highest rate of return on the time and effort spent to create and distribute them. You have to have an email list to make this an effective marketing technique, but there are a vast number of ways, 80 of them, to build your email list and make this into your best free advertising.
What with all of the various ways we can advertise our companies for a pretty penny, we often forget about a huge—and free—tool we have at our disposal: email marketing. In fact, a growing number of companies are actually founded on the idea of captivating an audience with a simple newsletter each morning (hello, TheSkimm). For the more traditional business, though, you can easily rewire your email marketing to meet whatever goals are pertinent to you. Want to generate more traffic? Start sending out curated emails on a regular basis and make sure your brand voice is on point and relatable. Trying to drive more sales? Make email segmentation your friend and start learning about email journeys.
A lesser known social media bookmarking site that is making gains is StumbleUpon. Essentially this site allows users to “like” certain websites, add them to their profile and pass them along to their friends and acquaintances. For a lesser known social media site, StumbleUpon still has a pretty healthy 30 million regular users ready to StumbleUpon your business and promote it to others.
A lesser known social media bookmarking site that is making gains is StumbleUpon. Essentially this site allows users to “like” certain websites, add them to their profile and pass them along to their friends and acquaintances. For a lesser known social media site, StumbleUpon still has a pretty healthy 30 million regular users ready to StumbleUpon your business and promote it to others.

While free advertising is ideal for any business on a tight budget, an alternative advertising method you can try is advertising on Bing.com with Microsoft Advertising. When you sign up and spend your first $25, you get $100 in free ad credits. Since businesses usually go with Google for search engine advertising, there’s far less competition for clicks. You can advertise a search term on Bing for about ⅔ the price and capture not only their traffic, but also other sites powered by Bing like Yahoo, NBC, and AOL. Click here to get started.
Targeted emails are not only free, but statistically they provide the highest rate of return on the time and effort spent to create and distribute them. You have to have an email list to make this an effective marketing technique, but there are a vast number of ways, 80 of them, to build your email list and make this into your best free advertising.
Aside from spreading awareness with free images of your product or service, most social platforms, including Facebook, offer live video and story features which can allow you to create video promotion related to your products. For example, you might use Instagram Stories or Facebook Live as an outlet to publish tutorials of how to use your products.
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