The first thing I always tell my clients is to add value to their customers from the initial interaction. Whether you’re making them laugh, cry, or giving them life changing info; add value. My personal favorite is to create what I call value based content aka YouTube videos/blog posts with free tips or knowledge. Potential clients are searching for answers and I want to be the one to give it to them! This puts my brand in front of potential clients at the time they are looking to make a purchase. It’s easy, you can do it on your phone, and has a huge impact.
Aside from spreading awareness with free images of your product or service, most social platforms, including Facebook, offer live video and story features which can allow you to create video promotion related to your products. For example, you might use Instagram Stories or Facebook Live as an outlet to publish tutorials of how to use your products.