Participate in massive online communities that relate to your business, like Reddit. Find ways to help people for free. While you are helping them, you can establish yourself as a subject matter expert. You also learn the common questions people ask. You can then create blog content that answers those questions. Then next time the same question gets asked, you can answer with a shorter answer and a link to your blog. This drives interested customers to your site organically and shows the search engines that other sites link to you with links that people follow. This is high-value traffic, especially as you get better at writing content targeted at your core customer.
Hop over to Medium and publish a post that can be seen by readers. The first time I published a post to Medium, it got over 17,000 views—99 percent of which came from their community, not mine. Of course, inside of the post I had several links back to my stuff, which got me some solid referral traffic. You should identify any blogs or websites that are influential in your industry and send them some original content to publish. When you do guest post, make sure that you have a strong author byline attached with links back to your best stuff. It’s a natural flow for someone who reads an awesome post by a new author to see who wrote it and dig deeper, maybe by checking them out on Twitter or visiting their site.
Promoted Tweets lets advertisers’ tweets reach more people’s home feeds, and offer a healthy batch of targeting options. Twitter ads also include Promoted Accounts, letting advertisers show up more often in Twitter’s Who to Follow recommendation feature. Promoted Trends gets your custom hashtag in the Trends bar, earning additional attention and notice from the Twitterverse. If you're looking to advertise on Twitter, check out these Twitter ad examples.
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Reddit is a social news aggregation site that is a little different than typical social media sites. Essentially, links, posts or images are submitted by users and then rated by other users on the site. Content that gain the most up-votes moves toward the top of the Reddit list in the various categories giving them a greater level of exposure. This has become number 3 on the world’s most visited websites with more than 500 million monthly visitors.
Google wants to verify that your address is a real one, and the way they do this is to send an old-fashioned postcard to the listed address with a pin code on it. You simply enter the pin code and your bona fide Google My Business account will turn up Google Search results. Once this is done, you need to get your favorite customers to give you a review. The first target is to get five reviews so the gold stars appear on your listing, but the more you can get, the better.
Hop over to Medium and publish a post that can be seen by readers. The first time I published a post to Medium, it got over 17,000 views—99 percent of which came from their community, not mine. Of course, inside of the post I had several links back to my stuff, which got me some solid referral traffic. You should identify any blogs or websites that are influential in your industry and send them some original content to publish. When you do guest post, make sure that you have a strong author byline attached with links back to your best stuff. It’s a natural flow for someone who reads an awesome post by a new author to see who wrote it and dig deeper, maybe by checking them out on Twitter or visiting their site.

Especially if your business relies on local customers or foot traffic, you want to make sure your business is listed in as many online directories as possible. More listings ensure your business comes up in more local searches, which translates directly into more customers finding your business. Want to make sure your listings are accurate and are being seen in local searches? Click here to scan your listings for free and find out how well your business is listed across the web.

The main challenge for a company in our stage is being noticed and bringing clients from zero. A good strategy to start is sending cold emails. Since not everyone likes receiving those, you have to run good tests so you can tailor effective ones that reach your public. At the same time, you have to put in effort to create a qualified list of emails.
Since guest posting on a popular blog allows you access to an established audience and high domain authority, this practice can sometimes be more beneficial than posting to your own blog. Plus, you can link back to your own website from your article, giving you an inbound link that boosts your domain authority and can increase your own website's ranking in search engines.
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