If you are lucky enough to have a local Facebook group with an active community, many offer a set day of the week to advertise your local business (e.g., Small Business Saturday), and throughout the week, residents tend to ask for recommendations on a daily basis. Word of mouth means a lot in a tight-knit community and garnering positive PR on a local Facebook page can be impactful. Our local pages consistently get recommendations for everything from accountants to lawn care, restaurants to painters, and even home-based businesses like a weighted blanket maker to someone who runs a home chef business. It’s free and, if your business provides excellent customer service and strong services, prior clients are more than happy to recommend you.
If you’re looking to grow your physical or online business and increase your presence or perhaps to just make some money online, you will need to make use of some sort of advertising to accomplish your objective. Even if you don’t have a large advertising budget, or any cash available for advertising, you can still make your presence felt on the web making use of free advertising and listings.
Google wants to verify that your address is a real one, and the way they do this is to send an old-fashioned postcard to the listed address with a pin code on it. You simply enter the pin code and your bona fide Google My Business account will turn up Google Search results. Once this is done, you need to get your favorite customers to give you a review. The first target is to get five reviews so the gold stars appear on your listing, but the more you can get, the better.
Nine out of 10 consumers trust online reviews just as much as they do personal recommendations. Every successful customer transaction represents a new opportunity for you to ask happy customers to leave a review for your business online—on Facebook, Google+, Yelp, Amazon, or your own website. Ask for a review at the point of sale or send customers a link in a thank you or another type of follow up email. Every star helps!
Promoting TikTok videos allow brands to build awareness with a young target audience. Most of the posts you'll see on TikTok are aimed at getting laughs. From a brand perspective, you'll want to create videos that are funny and align with other content on the platform. Think things like dance challenges and memes. This type of content is the most effective.
Ocala4sale is a US based free classified platform that allows you to look for and post ads relevant to your needs. From real estate, transportation, employment and local events to animal related services, miscellaneous ads (garage sales, health & medical, lost & found, etc.) there are hundreds of sub-categories to explore. In addition to the classified ads service, the site also provides services like, building a website and advertising your business.
I’m the Director of Operations for a vacation rental company and the best “free” advertising we have stems from contractual deals with our homeowners. They agree to give us 10 complimentary nights at their home every year in exchange for 10 cleans we perform free of charge. This deal is on a use-or-lose basis yearly. We use these nights for advertising trade (sometimes over 70 percent trade), refunds (in cash terms we’ve only refunded 0.02 percent gross revenue this year, and 80 percent refunded with complimentary nights), employee discounts (50 percent off in fall), and flash promotions (up to 50 percent off). Because we started this program early, we now have a majority of clients bought-in and it’s one foundational edge we have over our competitors.
There are a few advertising platforms out there for search, including Google, Bing, and Yahoo. But Google is by far the most used search engine out there. With 3.5 billion search queries a day, over 70% of the total searches made daily around the world are done on Google. Google brings in six times more searches every day than Bing and Yahoo, combined.
It would be sort of ridiculous to not include Google My Business as the first place you should have your business advertised for free. After all, you have just spent a ton of time, effort and cash to make certain that your web site was search engine optimized for Google. With Google business you have the potential of being found within the nearly 8 billion searches that occur every day. With Google My Business your physical location and phone number can be linked to Smartphone app users so they can easily navigate to your door. Link up your other social media channels too.
Top Classified Sites in USA: – As soon as we say classified sites the first few names that come across are OLX, Quikr or Craiglist. Classified Sites are a boon to especially the small business owners, or for those looking to buy or sell used stuff. The best part is that most of the classified sites offer free service and help online marketers, advertisers or freelancers to promote their work and business. That’s not all, as you can also buy and sell houses, automobiles, electronics, etc. apart from promoting your products, websites, services and more.
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Being an expert / thought leader on Quora can draw attention to you and your business as well. Quora is a forum style platform with continuously generated user questions that are begging to be answered by experts just like you. Tap into this very broad and versatile audience to build your name and brand recognition. Becoming a thought leader in your field is a sure fire way of attracting new clients and customers.
Viral videos are growing and there are even social networks solely designated to videos such as YouTube or Vine. In fact, these platforms can become an excellent pace for advertising your product and service. By using YouTube, Dailymotion, Vimeo and Vine video advertisements, they’ll be shown to the user before the video even starts to play; they can even be placed on website and search results.
USNetAds.com is another classified ad sites in the United States that offers a wide range of products and services. The site lets you generate free responsive ads and upload one image file per ad. You can also add a web page link so that viewers can follow the link to visit your other website. USNetAds.com is very easy-to-use, users can search or browse classified ads by category, location, keyword, ad ID, and even ad owner name.
PennySaver is a great advertising option when you want a more localized target market. Their search bar allows for a number of filters, including location-based listings. What’s great about PennySaver is that once you register on their site, your ads also get posted on their affiliate and subsidiary sites based on the category of your ad. You can also get email reminders regarding your live ads and can cancel them anytime.