Trovit is a popular classified search engine for homes, automobiles, and jobs with results coming from a variety of portals for each market all over the globe. Although they don’t offer ad posting directly on their site, Trovit can recommend their partner classified websites to you based on your location, ensuring that your ad comes up in Trovit’s search results.
I always ask about them and, in kind, they ask about me and I hand them a business card. I try to keep in touch with people from my past as a way of having an on-going word of mouth system that costs me nothing but a few moments of my time. I also had a few T-shirts printed up with QR codes, website information, my logo, etc., that I wear on days when I know that I am going to do many errands. I am the billboard a couple of times a week.
Referrals and reviews are often the lifeblood of businesses, and particularly for new small businesses. New businesses can leverage both your reviews and the second largest search engine in the world, YouTube, for free. First take screenshots of your best reviews online (you can also use shots of texts and emails with sensitive information omitted). Next, use a free software online to turn those photos into a video. Search for something like “free easy video editing for social media.”
Aside from spreading awareness with free images of your product or service, most social platforms, including Facebook, offer live video and story features which can allow you to create video promotion related to your products. For example, you might use Instagram Stories or Facebook Live as an outlet to publish tutorials of how to use your products.